All posts by Daphne Kasriel-Alexander

Daphne Kasriel-Alexander

About Daphne Kasriel-Alexander

Daphne Kasriel-Alexander works as Consumer Trends Consultant with Euromonitor International. She commissions analysis on consumer trends and writes Euromonitor’s Top 10 Global Consumer Trends report helping businesses and organisations decode their consumers. She is inspired by making sense of contradictory global trends such as a desire for instant gratification alongside a celebration of frugality.

Central and Eastern European Consumers Are Joining the Global Trends for Change

Nowadays, consumers are more demanding than ever before, when it comes to products, services and brands and they are using digital tools to articulate and fulfil their needs. The 2017 consumer is harder to characterise, not least because their identity is multidimensional and in flux, with shoppers more likely to have a hand in defining themselves and their needs. Continue reading Central and Eastern European Consumers Are Joining the Global Trends for Change