All posts by Mihai Bogdan

Mihai Bogdan

About Mihai Bogdan

Mihai Bogdan is Managing Director of Brand Finance Romania. Brand Finance is a leading independent branded business valuation and strategy consultancy which advises organisations how to maximise the value of their intangible assets. Headquartered in the City of London, the company has a global network of offices and partners in over 20 locations worldwide, including Bucharest.

Measure, Strengthen, and Grow

dacia brand

Almost three decades since the fall of communism, emerging Europe brands still do not shine as bright as their western counterparts.

The latest Nation Brands report, published by Brand Finance, shows how Brand Romania, Brand Slovakia, Brand Bulgaria and other nation brands from emerging Europe are much weaker and less valuable than their western neighbours — and with a long way to go before they can carry their economies in times of distress. Perceived higher market risk has also been reflected in lower FDI and M&A flows over the past three decades.

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