The value of Emerging Europe’s national brands is growing

The total value of the region’s national brands amounts to $1,289 billion, says the recent Brand Finance Nation Brands 2014 report, and is 16 per cent higher than in 2013. If combined, Poland, the Czech Republic, Romania, Hungary, Slovenia, Slovakia, Bulgaria, Lithuania, Croatia, Latvia and Estonia, are worth slightly more than Italy, the 11th country in the ranking. In 2013, the total value placed the whole region behind Russia, in the 12 position.

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Sanctions — a window of opportunities for the City of Moscow

Despite the sanctions imposed by the European Union and the US, Moscow wants to attract a large number of foreign investors. The City Hall has been working hard to develop a new investment strategy for the period of 2015-2025. The plan is to focus on increasing long-term investments connected with industrial development and invite international corporations to open their headquarters in the city. Moscow’s officials want to achieve that goal by making doing business easier.

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Belarus: Navigating the geopolitical storm

The situation in Ukraine has made Belarus face some political and economic challenges. According to Raiffeisen Research’s Belarus Country Report 2014, despite being unlikely that Belarus will pull out of the plans to be a founding member of the Russian-led Eurasian Economic Union from 2015, recent events might cause Belarusian authorities to be less enthusiastic about deeper integration with Russia, in particular in the political space.

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