Belarus Is One of the Top Outsourcing Destinations of 2016

emerging europe belarus outlook ebrd

Read the Outlook on Belarus special report

The Outsourcing Destination
of the Year

Fact box

2016
Shortlist — Belarus, Egypt, Fiji and Sri Lanka

2015
Winner — Bulgaria
Shortlist — Bulgaria, Slovakia, South Africa and Sri Lanka

2014
Winner – Fiji
Shortlist – Fiji, Belarus, Bulgaria, Portugal, Serbia, South Africa and Sri Lanka

2013
Winner – South Africa
Shortlist – Russia, Serbia and South Africa

source: EOA

Kerry Hallard

About Kerry Hallard

Kerry Hallard is CEO of the Global Sourcing Association. Before rebranding she led the National and the European Outsourcing Associations. Prior to joining the NOA/EOA full time, Kerry was Managing Director of Buffalo Communications, the consultancy which the NOA had outsourced. She worked in communications for 20 years. Kerry received an MBA from Kingston Business School and is a member of the Association of MBAs. She has a BA Hons in Modern Languages & Information Systems. Twitter: @KerryHallard

The European Outsourcing Association has just announced its shortlist for the Outsourcing Destination of the Year 2016 and one of the countries on the shortlist is Belarus.

This might well come as a surprise to many (the country doesn’t appear anywhere on AT Kearney’s 2016 Global Services Location Index, whilst fellow Europeans Poland, Romania, Bulgaria and Latvia all figure on the list), but take a closer look and it will become apparent why Belarus’ position on the shortlist is justified.  

Firstly, AT Kearney may have ignored Belarus; however, the World Bank placed them 44th out of 189 economies in their 2016 Doing Business Report (whereas in 2011 it was placed at 91). This in itself is a measure of how far the country has come as an emerging business destination that benefits from a supportive government of reformers who are actively creating favourable legislation to attract foreign investment (for example you can now set up a business in Belarus in just three days, whereas in 2015 it would have taken three times longer).

Belarus is also in the sweet-spot for travel; it can be reached by many of its European neighbours in anything between one-three hours (three hours from London). It certainly has a lot going for it with an infrastructure that is continually improving (fibre-optic broadband is available in most parts of the country and definitely available in its technology parks); an impressive education standard (400,000 students in higher education against a population of just 9.5 million) and an average salary comparable with that of Bulgaria and Romania. 

From an outsourcing perspective, Belarus’ primary service proposition is in internet technology outsourcing (ITO), with computer and IT services being the third largest sector in the country. Considerable investment appears to have gone into the advancement of the country’s information and communications technology (ICT) capability, a task identified as a priority by the government who are determined to achieve international recognition for Belarus as a regional leader in ICT.

55 higher educational institutions operate in Belarus producing 16,000 ICT graduates annually. This represents a potential solution for the potential skills shortage in the UK, as identified by the National Outsourcing Association in its recent research. If you still need any more convincing, some high profile enterprises that are already outsourcing to Belarus include Adidas, PayPal, SAP, Microsoft, BT, the London Stock Exchange and Coca Cola.

Although the outcome of the EOA Destination of the Year is not yet known, Belarus’ progression in the new outsourcing ecosystem to date is commendable. Final judging, by leading outsourcing professionals across Europe, will commence shortly with the winner being announced on the 6th of October at the awards ceremony event in Sofia, Bulgaria.

 

The EOA Leadership Summit and Awards will be held on October 5-6, 2016 in Sofia, Bulgaria (in the photo). It will offer a broad overview of the sector, free training on Robotic Process Automation (RPA) and the first ever EOA Hackathon (#EOA1.0). There will be an inaugural European Women in Outsourcing initiative, as well as an awards’ ceremony that recognises those judged to be the best in class in sourcing services and technology, legal counsel and relationship management, automation and innovation and most importantly, the announcement the Outsourcing Destination of 2016. Click here to register for the event.

_______________

The views expressed in this opinion editorial are the author’s own and do not necessarily reflect Emerging Europe’s editorial policy.

RELATED ARTICLES

Brexit Doesn’t Mean Business Is “On Hold”

The EU’s Benign Neglect Of Eastern Europe

‘Cosy’ Vilnius Offers a Vibrant Life/Work Mix for its Growing Population

The Belarusian Financial Sector: An Industry in the Process of Restructuring

Veni, Vidi, Vici, Or My Personal Experience of Doing Business in Belarus

Young Well-Paid IT Specialists Are Making Belarus Known Internationally

Emerging Europe and the EBRD host the Outlook on Belarus conference in London

Minsk International Airport Widens its International Reach

Belavia

Belarus: The Importance Of Diversification

Belarus: Navigating the geopolitical storm

Invest in Belarus: looking beyond politics to the future

Belarus Has To Make an Extra Effort To Change Investors’ Perceptions

Will the New Five-day Visa-free Regime Encourage More Visitors to Belarus?

Cautious Upturn in Emerging Europe Haunted by the Spectre of Uncertainty

Donald Trump

EBRD Emerging Europe Outlook on Belarus 2016

Using Words to Paint a Picture – Belarus’ Nobel Prize Winning Novelist

Belarus is Bringing Opportunities for European Companies

Great Stone

Central And Eastern Europe At the World Property Market

High-Tech Park in Minsk is growing rapidly

Belarusian Economy on a Diet to Change its Financial Outlook

Belarus Has Set an Example for Others to Follow

Belarus and the EBRD:
Working to Expand the Country’s Strengths and Success

More EU Help for Belarus SMEs

GRODNO BELARUS - DECEMBER 13 2013: Seamstress in textile factory sewing with a industrial sewing machine .

OECD: Belarus Has to Find Its Own Belarusian Model to Emerge

The essence of the Customs Union is protectionism

Foreigners choose Minsk and Gomel as Belarus’ most attractive FDI destinations

Serbia, Belarus and Ukraine Ranked Lowly by Wharton Business School

Kyiv Ukraine - April 172017: The postal square in Kiev on Podol the Dnipro river. view of the square from the river panorama

Putin Urges Belarus to End Oil Transit Through Lithuania

Athens Greece - May 27 2016: Russian President Vladimir Putin delivers

Do Your Homework First and Starting Business in Poland is Easier

UK Shores: the New Frontier, a View on a Series of Fortunate Events

IMF Believes State-Owned Enterprises Must Be Reformed

Image of the banknotes of new Belarusian banknotes five rubles put into circulation July 1 2016

The Reality Is More Interesting Than the Misconceptions

Belarus: Changing Old Ideas And Mixing With the New in Belarus’ Export Market

Poznań is Becoming an Automotive, IT and BPO Hub

Night view of Poznan Old Market Square in western Poland. Panoramic montage from 5 HDR images

Poznan: Translating Entrepreneurship into Understanding Business Services

Outsourcing in Germany: Stop Talking at and Start Talking to

Foreign Investors: Belarus Offers Opportunities But Further Improvements Are Needed

Sirin Software — A Ukrainian Firm Conquering Global Markets

PandaDoc — Rolling Sales Procedures Together So Everyone Succeeds

The Innovation District IT Park Will Help Lviv Become CEE’s IT Hub

IT park lviv ukraine

Bringing Belarus’ Cultural Past to Life for Belarusians and the World

FocusEconomics: Belarusian Economy to Grow in Q4 2016 and Onwards

Belarus’ Economy Is Slowly Recovering From Past Declines

See the New Ukraine and Benefit From the Best by Partnering or Investing in IT

Engineer proceeding to data recovery from computer

Belarus Is Making the First Steps onto the International Finance Floor

Belarus Is Ready to Begin With Venture Capital Investments

Belarus-Turkey Investment Forum to increase investment and trade between the two countries

Belarus and Singapore Share the Same Factors for Economic Success

Is the CEE Region About to Steal the Outsourcing Crown From India?

Amazing view on the Taj Mahal in sunset light with reflection in water. The Taj Mahal is an ivory-white marble mausoleum on the south bank of the Yamuna river. Agra Uttar Pradesh India.

Business Opportunities in Belarus Encourage Outside Interest

Brexit Makes Waves Across the European Union and Beyond

21st century Manufacturing Arrives at Great Stone

Great stone

The Proof of a Country’s Readiness to Attract Foreign Investors Lies in the Development of the Insurance Market

New investors interested in Belarus’ Great Stone Industrial Park

A New Modern Mall Hopes to Draw Belarusians Back to the Home Market

RRY Capital

Not All Quiet on the Eastern Front

While the EU Makes Plans for CEE China Makes Investments

Nuclear Security Summit In Washington, 2016

The Belarusian real estate market is on the up

A Strategic Asset for Regional Growth and Development in the EU

Pier bridge crane and cargo handling cargo trains transported away.

Belarus is the most creative EEU country

From Denmark to Belarus — A Personal Experience of Business

Belarus Serves up Some Recipes for Success

Business in Belarus Recipe Book

“e-Belarus”: Embracing the Internet and its Possibilities

CEE’s Contributions to EMEA’s Outsourcing Income Is Substantial And Still Growing

Belarusian Journalists Still Face Huge Problems

Germany and Belarus: Thinking Globally Acting Locally

The Shopping Experience Is Set To Go Global in Belarus from 2017 Onwards

SSC/BPO — Sourcing Talent On Poland

Belarus Introduces New Business-Friendly Auditing Procedures

MINSK, BELARUS - AUGUST 15, 2016: Aerial view of the southwestern part of the Minsk with Palace of Sport and old and new other buildings. Minsk is the capital and largest city of Belarus.

Ukraine Continues to Make Waves as an IT Outsourcing Destination

Falling Student Numbers and Declining R&D Result From Lack of Funds

The Eurasian Economic Union Fails to Bring Belarus Closer to Big Brother

Office Space Vacancy is Currently Low but Building Standards Cause Concern

Minsk Belarus - March 23 2017 modern architecture business center Pokrovsky on Pobediteley Avenue editorial

Emerging Europe Live: Life in Belarus As Seen by Foreigners

Despite Public Anxieties, Migration is Playing a Key Role in ECA Growth

Bratislava city aerial panoramic view. Bratislava is the capital of Slovakia.

The Country Shows Promise but Needs Some Reforms

Belarusian Tech Companies Lead a Global Technological Advance in Outsourcing and Product Development

The EU Is Encouraging Belarus to Join the World Trade Organisation

Belarus 2020: Turning the Vicious Circle Into an Upward Spiral

What Next For The Sourcing Industry?

Tom Quigley director of outsourcing emerging europe editorial

Belarus’s Election Tests the EU’s Global Strategy

The EU’s Benign Neglect of Eastern Europe

Kraków Is Growing Into a Green and Liveable Working and Living Place

krakow emerging europe mipim

Gdynia: Combining Quality of Life With Business Potential

gdynia bpo

The Newly Branded Global Sourcing Association Makes Standards its Priority

World Bank’s Doing Business Report 2016 Resume For Emerging Europe

Feel the Vibe of the City of Minsk

Trinity suburb in Minsk (Nemiga) Belarus on 20 May 2017

Belarus Is Where the New Silk Road Heads For Europe

The Great Stone Industrial Park — Making Doing Business Easy in Minsk

Join our networking seminar in London on November 30

One Belt One Road: a Big Task for Europe

Germany Is Not Letting Belarus’ Small Downturns Put it off Looking for Investment Opportunities

Rolling Sales Procedures Together so Everyone Succeeds

Coworkers

Long-time Neighbours Need to Share Awareness, Plus Trade & Investment

The UK and Belarus: A Partnership to Introduce the Real Belarus to Europe

EY: Belarus’ IT Scene Is Thriving

High tech park minsk

Business Mentors Helping to Solve Business Development Problems First

Portrait of confident business people interacting in the office

Shared Service Centres Offering Smaller Polish Cities a Brighter Economy

Breaking trade barriers with CIS has never been easier

‘No’ To a Monetary Union With Russia

The Next Four Months Crucial For the Belarus-EU Relations

Lukashenka seeks to avoid commitment to Russia’s geostrategic goals

Smart, reliable and promising

Under Promise, Over Deliver: Prospects for the EU’s Eastern Partnership in 2018

Eastern partnership

The Belarusian Economy: The Challenges of Stalled Reforms

Italy and Belarus: A Relationship Based on Complementarities and History

Will European Business and Institutions Bolster the New Trends That Have Appeared in Belarus?

Winds of Change for Belarus’ Reinsurance Industry?

Lublin: Building a Reputation as a Business Services Destination

bpo bss ito lublin

Brexit Is a Great Opportunity to Attract Foreign Investors to Belarus

Innovation Brings Great Opportunities to the Belarusian Economy

Belarus US Business Relations Thrive as Conditions Improve

How to Prepare an Organisation Before Deciding to Outsource

rockwool

HTP: Belarus’ Engineers Are Leading a Cool Revolution

Belarusian Economic Recovery May Downgrade Intended Reforms for Competitiveness

Encouraging SME’s Development Will Help Build Belarusian Economy

Belarus: On the Way to a Market Economy?

Are Labour Shortages Driving Economic Growth?

Belarus: MOST Builds a Bridge to the Future

The Deep Roots of Currency Crises in the Former Soviet Union

Why Is Belarus Tech Booming?

Emerging Europe Live: CEE — The Outsourcing Destination

The Belarusian Banking Sector Moving Towards Modernisation Despite Some Challenges

Leave a Reply

Your email address will not be published. Required fields are marked *