UK Shores: the New Frontier, a View on a Series of Fortunate Events

emerging europe belarus outlook ebrd

Read the Outlook on Belarus special report


Olexandr Kyrychenko

About Olexandr Kyrychenko

Olexandr Kyrychenko is the Head of the Russian department at IMD Solicitors LLP. Specialising in corporate matters and commercial litigation as well as regulatory matters Olexandr focuses on those engaged in international trade with the UK as well as franchises and stand alone operators within its borders. Olexandr brings with him extensive knowledge of litigation, analytical thinking and a no-nonsense approach to this progressive unique firm. He was born in Ukraine and lived in the UK since 1996. He graduated from University College London.

The current uncertainty which was caused by an increasingly right wing rhetoric from the UK government, has done little to quell the UK’s fears of finding ourselves out in the cold, on the world market stage, after Article 50 is finally triggered and the two-year negotiation period expires. However, we would be remiss not to appreciate the opportunities that the current situation offers.

The time to take the plunge is upon us and there is simply no better moment to seek entry into the UK market. Whilst there are inevitable and justifiable fears circling around the idea of expansion into the UK, particularly those occasioned by the continuing uncertainty about what red tape that the future may bring, as well as the temporary dip in the pound sterling, this moment offers unique opportunities which should be seized straight away in order to reap the benefits in the not too distant future.

Earlier companies may have found it difficult to penetrate the UK market because of the effort required did not seem to justify the expense. The pound was very strong against other world currencies, which meant that, with the exception of a few big players, most found it difficult to breach the market. That is not without having made a substantial investment which, in many instances, could be matched by those already established in the marketplace; the exception being when there was a gap in the market which was either not seen or was underappreciated by others.

However, the recent drop in the pound offers another unique opportunity for market entry for those who have been considering it for some time and who have waited as their nest egg for the potential expansion has grown exponentially – they now find themselves with far greater resources to invest.

We could be forgiven for using the US dollar as a benchmark as it is the most widely used, particularly with investors and international traders from Belarus and the surrounding nations. With the British pound now at 1.23 to the US dollar, those currently looking to expand into the UK market from abroad have found themselves with some 24 per cent more capital in terms of sterling as compared to 12 months ago, to the day.

The additional marketing budget that such a healthy boost brings with it is not the only unique chance. The opportunity runs deeper and is there for the more ambitious and the more foresighted. Why enter a marketplace, and invest endless amounts in marketing, only to find yourself competing with those who are already on the home turf? Whilst you may sway the loyalty of their established customer bases, this is by no means certain.

What if one were to simply eliminate the competitor from the equation with the loyal customer base being none the wiser? The 24 per cent net gain of the pound to the US dollar (if one held one’s reserves in dollars) could very well be necessary difference in financial muscle that was needed to exert sufficient as to simply assimilate the local competitors.

Not only would this circumvent the red tape and result in a subsidiary that is already up and running to the standards of both UK and EU laws, but one would acquire the goodwill, reputation and most importantly the customer base, whilst expanding into a new market. The expansion need not stop there however; the singularity of the current environment allows for an almost perfect storm for new beginnings.

Indeed, with the right acquisition strategy and a fast paced but thorough approach, substantial gains could be made in the UK market. Of course sound legal analysis of any potential deal together with a legal analysis of the anti-trust legislation are paramount, the latter being particularly relevant to any niche market; one must not underappreciate how crucial these are to success. 

However, assuming we do not get carried away and that we approach all the aspects systematically, now is the time of opportunity; now is the time to sow and shape the future.


The views expressed in this opinion editorial are the author’s own and do not necessarily reflect Emerging Europe’s editorial policy.


Belarus’ Economy Is Slowly Recovering From Past Declines

Rolling Sales Procedures Together so Everyone Succeeds


Young Well-Paid IT Specialists Are Making Belarus Known Internationally

Belarus 2020: Turning the Vicious Circle Into an Upward Spiral

Minsk International Airport Widens its International Reach


Belarus Is Making the First Steps onto the International Finance Floor

Business Opportunities in Belarus Encourage Outside Interest

From Denmark to Belarus — A Personal Experience of Business

Belarus: On the Way to a Market Economy?

Brexit Is a Great Opportunity to Attract Foreign Investors to Belarus

Belarusian Tech Companies Lead a Global Technological Advance in Outsourcing and Product Development

The EU’s Benign Neglect of Eastern Europe

A New Modern Mall Hopes to Draw Belarusians Back to the Home Market

RRY Capital

While the EU Makes Plans for CEE China Makes Investments

Nuclear Security Summit In Washington, 2016

Germany and Belarus: Thinking Globally Acting Locally

“e-Belarus”: Embracing the Internet and its Possibilities

The Belarusian Economy: The Challenges of Stalled Reforms

EBRD Emerging Europe Outlook on Belarus 2016

Will European Business and Institutions Bolster the New Trends That Have Appeared in Belarus?

Winds of Change for Belarus’ Reinsurance Industry?

Foreign Investors: Belarus Offers Opportunities But Further Improvements Are Needed

Belarus Is Where the New Silk Road Heads For Europe

Outsourcing in Germany: Stop Talking at and Start Talking to

The Eurasian Economic Union Fails to Bring Belarus Closer to Big Brother

FocusEconomics: Belarusian Economy to Grow in Q4 2016 and Onwards

Join our networking seminar in London on November 30

A Strategic Asset for Regional Growth and Development in the EU

Pier bridge crane and cargo handling cargo trains transported away.

Using Words to Paint a Picture – Belarus’ Nobel Prize Winning Novelist

OECD: Belarus Has to Find Its Own Belarusian Model to Emerge

Innovation Brings Great Opportunities to the Belarusian Economy

Emerging Europe Live: Life in Belarus As Seen by Foreigners

Business Mentors Helping to Solve Business Development Problems First

Portrait of confident business people interacting in the office

The UK and Belarus: A Partnership to Introduce the Real Belarus to Europe

Germany Is Not Letting Belarus’ Small Downturns Put it off Looking for Investment Opportunities

Veni, Vidi, Vici, Or My Personal Experience of Doing Business in Belarus

The EU Is Encouraging Belarus to Join the World Trade Organisation

Office Space Vacancy is Currently Low but Building Standards Cause Concern

Minsk Belarus - March 23 2017 modern architecture business center Pokrovsky on Pobediteley Avenue editorial

Belarus Has To Make an Extra Effort To Change Investors’ Perceptions

The Reality Is More Interesting Than the Misconceptions

The Deep Roots of Currency Crises in the Former Soviet Union

Belarusian Economic Recovery May Downgrade Intended Reforms for Competitiveness

Belarus and Singapore Share the Same Factors for Economic Success

The Proof of a Country’s Readiness to Attract Foreign Investors Lies in the Development of the Insurance Market

The Shopping Experience Is Set To Go Global in Belarus from 2017 Onwards

Brexit Makes Waves Across the European Union and Beyond

Belarus: MOST Builds a Bridge to the Future

The Great Stone Industrial Park — Making Doing Business Easy in Minsk

Belarus’s Election Tests the EU’s Global Strategy

IMF Believes State-Owned Enterprises Must Be Reformed

Image of the banknotes of new Belarusian banknotes five rubles put into circulation July 1 2016

Belarus and the EBRD:
Working to Expand the Country’s Strengths and Success

One Belt One Road: a Big Task for Europe

Feel the Vibe of the City of Minsk

Trinity suburb in Minsk (Nemiga) Belarus on 20 May 2017

Belarus Serves up Some Recipes for Success

Business in Belarus Recipe Book

The Country Shows Promise but Needs Some Reforms

Falling Student Numbers and Declining R&D Result From Lack of Funds

Belarus Is Ready to Begin With Venture Capital Investments

Why Is Belarus Tech Booming?

Emerging Europe and the EBRD host the Outlook on Belarus conference in London

Belarusian Economy on a Diet to Change its Financial Outlook

Italy and Belarus: A Relationship Based on Complementarities and History

Encouraging SME’s Development Will Help Build Belarusian Economy

The Belarusian Financial Sector: An Industry in the Process of Restructuring

The Belarusian Banking Sector Moving Towards Modernisation Despite Some Challenges

Belarus: Changing Old Ideas And Mixing With the New in Belarus’ Export Market

Long-time Neighbours Need to Share Awareness, Plus Trade & Investment

Belarus Has Set an Example for Others to Follow

Belarus Is One of the Top Outsourcing Destinations of 2016

Bringing Belarus’ Cultural Past to Life for Belarusians and the World

HTP: Belarus’ Engineers Are Leading a Cool Revolution

Belarus US Business Relations Thrive as Conditions Improve

Leave a Reply

Your email address will not be published. Required fields are marked *