The UK Government launches the TTIP In the Spotlight campaign on Emerging Europe to reach out to Polish companies
The Foreign and Commonwealth Office (FCO) and the British Embassy to Warsaw together with Emerging Europe have launched a communications campaign about the Transatlantic Trade and Investment Partnership.
The campaign concentrates on how Polish companies can benefit from TTIP and how the United Kingdom can help Polish small and medium businesses enter the American market. The main goal of the campaign is to promote the UK as an investment destination.
“Our team has been working with the British Embassy to Warsaw, Prague and Bratislava, UK Trade and Investment and the FCO since September 2012 on several campaigns, Follow THE Bus, Food is GREAT, the GREAT Megamission, Innovation is GREAT, etc. We are glad the UK Government has chosen our channels to communicate their message,” says Emiliano Ramos, Partner at Business Emerging Europe.
As part of the campaign Emerging-Europe.com launched the ‘In the spotlight’ section including a number of articles, opinion editorials, interviews and videos. TTIP In the Spotlight has been produced in association with the UK Government but reporting and editing are carried out independently by the Emerging Europe editorial team. The campaign will last for eight weeks. Its reach is estimated at about 200,000 impressions.
Click on the image below to visit the TTIP In the Spotlight section.