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Boomerang shortlisted in three categories at the International Gaming Awards 2025

Boomerang Partners was named a finalist in three highly competitive categories at the upcoming International Gaming Awards 2025.

These nominations recognise the company as a standout in sports betting and affiliate marketing around the world, including emerging European countries. 

The nomination of Rising Star of the Year for Boomerang Bet highlights the success of Boomerang Partners’ flagship sports betting product, which has achieved remarkable growth.

In 2024, the betting segment of this brand surged five times. Key to this success has been strategic partnerships, including its role as the Official Regional Betting Partner of AC Milan in Europe. Also this year, the company cooperated with Swiss and Juventus forward Alisha Lehmann. These collaborations have significantly boosted the brand’s visibility and appeal on a global scale. 

Inclusion in the shortlist in the category Sports Betting Operator of the Year also reflects the achievements of Boomerang Bet as a leading sports betting operator with top sport partnerships, presented in over 35 geos, including emerging countries in Europe.

The platform facilitates a popular Bet Builder tool for custom bets, and provides comprehensive statistics for informed betting decisions. Strategic collaborations with top-tier sports personalities have amplified its market reach. It all solidifies Boomerang Bet’s reputation as a leading force in the industry. 

The Unique Gaming Company of the Year nomination for Boomerang Partners is a recognition of a great journey in 2024. The company has emerged as a leader in the affiliate marketing space.

The successful launch of the first annual traffic tournament, Golden Boomerang Awards, in 2024 brought the affiliate community together, celebrating the achievements of top teams. Boomerang  enhances the user experience and provides valuable tools for its affiliates.

These tools include traffic analysis and payment solutions. The strong emphasis on innovation and partner support sets Boomerang apart as a unique gaming company. 

The winners will be revealed at the January 19 awards ceremony in Barcelona, ahead of Boomerang’s participation in the ICE conference from January 20 to 22. 


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