New Investment Promotion Report to be presented on 28 June
After six months of research, Emerging Europe has completed the second edition of its Investment Promotion Report.
“We again looked at communications and enquiry handling to understand how investment promotion agencies (IPA) present their unique value proposition and how they respond to enquiries from potential investors,” says Andrew Wrobel, Founding Partner, Strategy and Content at Emerging Europe.
“The main idea behind this research project was to encourage IPA’s to improve their performance, and over the last 12 months we have noticed these improvements. One common struggle that they all seemed to share was updating macroeconomic data. This year we noticed that some agencies posted statistics published in 2019. We are truly glad that we have contributed to that,” he adds.
Last year’s research has provided a benchmark for this year’s report.
“Quite a few agencies have changed their rankings with one of them climbing 15 notches. At the same time, fewer agencies responded to enquiries from the investor who teamed up with us to carry out the research,” Mr Wrobel says.
One agency emerged as a prime example of best practice in regards to enquiry handling, with no other IPA in the region able to hold a candle to the approach they take. In addition, another IPA also stood out from the pack, especially in regards to their use of social media, taking home full scores across the board in that aspect of the assessment.
The findings of the Investment Promotion research as well as the Business-Friendly City Perception Index, which is a survey carried out amongst over 50 global location experts, will be presented at the Emerging Europe Leaders’ Meeting and Awards on June 28 in London. In addition, the report will also be discussed by government representatives and heads of IPAs at a round-table discussion.
The 2018 ranking is available below:
