In recent years, Ikea has developed new strategies to increase sales and market share, opening collection points in city centres, building greener shops which do not sell large bulk furniture as well as opening a pop-up restaurant serving Scandinavian food in London. On top of that they have also opened a hotel in Sweden and plan on opening a second in the United States.
In the second half of 2018, IKEA will open a new store in the Blue City shopping centre in Warsaw Poland. The new store, the third IKEA location in Warsaw, will differ, however, from standard IKEA stores. The new, smaller format in the city center will be equipped with innovative product presentation solutions that facilitate shopping. In response to current trends and consumer needs, IKEA wants to provide the people of Warsaw with greater access to its offer.
“Our third location in Warsaw is one of the first IKEA stores in the world so close to the city centre,” said Anna Pawlak-Kuliga, president of IKEA Retail in Poland.
“One of the basic assumptions of the strategy on the Polish market is to increase the availability of IKEA products and services, so that all Poles can benefit from inspiring solutions for the home. We are developing multi-channel sales, and now we will be even closer to consumers. IKEA in Blue City will be different, it will certainly be surprising and full of inspiration. I believe that in the autumn a lot of nice surprises await our clients,” added Ms Pawlak-Kuliga.
“This year is one of great change for our centre,” said Yoram Reshef, CEO of Blue City.
“We are especially pleased that we will be able to present our clients and all residents of Warsaw with the latest IKEA concept,” adds Mr Reshef. “This is an extremely interesting project, requiring us to take a non-standard approach and make bold, quick decisions, taking into account the date of the launch of the new store and the scale of the undertaking.”
According to statistics on the IKEA Poland website, in 2017 over 28 million people visited the company’s stores in Poland and their website had approximately 91 million visits.
In addition to the moves being made in Poland, IKEA have also announced their entry into the Ukrainian market in 2018.
Ukraine’s Deputy Prime Minister, Minister for European Affairs and Euro-Atlantic Integration, Ivanna Khlympusz-Cyncadze, made the announcement during a meeting with Sweden’s Foreign Minister Margot Wallström in Stockholm. H&M will also be entering the Ukrainian market.
“Ukraine is an attractive place for many Swedish companies that want to expand their business, and we are happy that both IKEA and H&M companies will enter the Ukrainian market this year,” said Ms Kłympusz-Cyncadze.
She also added that in recent years there has been progress in trade between Sweden and Ukraine. She stated that, “over the last year, trade between Ukraine and Sweden increased by 4.2 per cent compared to 2016 and amounted to 510.9 million US dollars.”