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Boomerang Partners shortlisted for two categories at SBC Awards 2024 

Boomerang Partners has been shortlisted in two categories at the SBC Awards 2024: Operator of the Year – Medium Organisation and Rising Star in Sports Betting (Operator). 

The Operator of the Year – Medium Organisation nomination highlights Boomerang Partners, operating globally, including in the emerging markets of Europe, significant achievements. The company boasts a diverse portfolio of 14 active iGaming products and an impressive affiliate programme, with over 15,000 top monthly first-time deposits (FTDs), a 35 per cent click-to-deposit rate, and a 70 per cent registration-to-deposit rate.

In 2024, the company launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate traffic tournament. 

The Rising Star in Sports Betting (Operator) reflects the brand’s success with sportsbook products, a consequence of striking partnership agreements and events. In 2024, Boomerang further expanded its presence by becoming the Official Regional Betting Partner of AC Milan in Europe. The company also recently announced its collaboration with women’s football star Alisha Lehmann, the Juventus forward. 

Vitalii Prokofiev, CEO of Boomerang Partners, says: “We are honoured to be nominated for the SBC Awards 2024 in two categories at once. It reflects our rapid global expansion and underscores our commitment to providing outstanding betting and gambling experiences. We are thrilled to be recognized among the best in the industry and appreciate the opportunity to showcase our achievements at the SBC Summit Lisboa. Our participation in SBC events and collaboration with the industry’s leaders continues to be a crucial part of our strategy.” 

The winners of the SBC Awards 2024 will be announced on September 26 at the SBC Summit in Lisbon, where Boomerang Partners will be featured with its booth.


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