‘Place branding’ is an odd term. To the uninitiated, it is most likely to be construed as a logo and slogan, an easy identifier. To the cynical, there might also be perceptions of new logo projects flattering the egos of the political leader who...
‘Place branding’ is an odd term. To the uninitiated, it is most likely to be construed as a logo and slogan, an easy identifier. To the cynical, there might also be perceptions of new logo projects flattering the egos of the political leader who...
