Boomerang Partners was honoured with the prestigious SBC Award 2024 for Rising Star in Sports Betting. This was an earned recognition by the industry global community, including emerging European countries, of Boomerang’s achievements this year.
The Rising Star in Sports Betting reflects the brand’s success with sportsbook products and striking partnership agreements.
Boomerang has experienced remarkable business progress this year, expanding fivefold in the betting direction while focusing on sports traffic.
Strategic partnerships with football club AC Milan as its Official Betting Partner in Europe and women’s football star, Swiss and Juventus striker Alisha Lehmann have significantly boosted the development of Boomerang Bet. Covering over 120,000 professional sports events annually, it provides a seamless and enjoyable betting experience.
Vitalii Prokofev, CEO of Boomerang Partners, stated: “It is very cool and valuable to receive an award in the Rising Star in Sports Betting category. This year has been our top achievement, driving growth and development. We started working with AC Milan and Alisha Lehmann, strengthening our positions in the industry. We are becoming increasingly visible and recognizable; this is a natural process. We will continue to progress.”
The SBC award was presented to the company at the ceremony on the final day of the SBC Summit 2024, where Boomerang showcased its affiliate programme and focus on sport.
It features over 15 active iGaming brands, including 10 with a mix of sports betting and casino components, and provides leading conditions for its partners, bringing sport betting traffic from more than 35 geographies, including the emerging Europe region.
Boomerang’s booth attracted numerous visitors with engaging performances and exciting ticket giveaways for AC Milan’s home matches. Two lucky winners from Boomerang’s guests and partners will be able to choose a match to visit.
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