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New mandatory EU requirements for product safety: Is your brand ready for GPSR compliance?

November 12, 2024
3 Min Read
Emerging Europe Staff

As the European Union’s updated General Product Safety Regulation (GPSR) prepares to take effect on December 13, 2024, brands selling into the EU face unprecedented compliance requirements.

This sweeping regulation introduces stricter product safety standards, detailed traceability mandates, and new transparency requirements for all consumer goods, including those sold online or imported from outside the EU. 

What the GPSR means for brands and retailers 

The GPSR expands upon previous regulations, adapting to challenges posed by online sales, globalised supply chains, and complex product lifecycles. Key requirements include:  

  • ensuring high safety standards across a product’s lifecycle,  
  • maintaining comprehensive records of a product’s origin,  
  • setting strict obligations for online marketplaces to prevent the sale of unsafe items.  

For business sellers, it also mandates the visible listing of critical information, such as the manufacturer’s name and contact details, safety instructions, and product model numbers. 

How Gepard’s platform eases compliance with GPSR 

For businesses navigating this new regulatory landscape, Gepard Product Content Orchestration Platform offers a powerful solution: 

  1. Centralised Product Information Management (PIM). Gepard’s unified data repository helps brands manage and distribute consistent product information, with customisable fields for GPSR-specific data like hazard warnings and safety instructions. 
  1. Automated Compliance Enforcement. The platform guarantees no product goes live without meeting required safety data standards, leveraging automated checks and validation rules to eliminate gaps in compliance information. 
  1. Multi-Channel Consistency. Gepard automates product content distribution across all channels, helping sellers display compliant and up-to-date product information across each marketplace. 
  1. Rapid Updates for Recalls and Safety Notices. Quick and easy content updates allow brands to efficiently respond to recall notices and other safety updates. 
  1. Enhanced Consumer Transparency. Detailed, multilingual product information strengthens consumer trust and aligns with the GPSR’s transparency requirements, helping to meet the demand for clear and accessible safety information. 
  1. Future-Proof Scalability. As brands grow, Gepard’s scalable architecture and real-time updates keep businesses compliant with ongoing GPSR changes. 
Take action before the December 13 deadline 

With the new GPSR requirements becoming mandatory on December 13, 2024, now is the time for brands to take care of their products to meet the EU’s safety and transparency standards.

Gepard advanced tools help brands to stay ahead, offering peace of mind through the all-in-one compliance solution. 

To explore how Gepard’s platform can support your business, you can visit their website. 

This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies and organisations boost their digital presence and strengthen the thought leadership of their experts. Find out more here.