H&M the latest big name in retail to open a store in Ukraine

Swedish clothing brand H&M has become the latest big name in retail to open a store in Ukraine. Located in the 140,000 sq m Lavina Mall in Kyiv, H&M Ukraine offers clothes for men, women, and children, as well as homeware under the H&M Home brand.

“We have been waiting for this day for a long time now, and the response from the Ukrainian public was well worth the wait,” said Dominique Fantaccino, country manager for H&M Ukraine.

People queued for hours on the opening day to be one of the first 1003 customers entering the store and receive free gift cards, while all customers shopping in the store on the first day received 15 per cent off their purchases.

“I am so proud to welcome shoppers to our very first store in Ukraine and we are pleased to be able to offer our customers added value through fashion, quality and sustainability at the best price. It is a great honour for us to bring style and conscious shopping to Kyiv, and inspire fans of fashion to express themselves,” added Ms Fantaccino.

The arrival of H&M in Ukraine was one of the most anticipated retail openings of 2018, together with another Swedish company, IKEA – scheduled to open its first store later this year. Other big brands have also recently confirmed they will enter the market this year, including DeFacto, Decathlon, Koton, FLO and Zara Home.