GR8 Tech’s presence at ICE in London, with over 300 meetings held, marked a successful start to the business year, bringing the company several new clients and laying the groundwork for its expansion into the Latin American region.
“While the latest ICE in London was not primarily focused on generating new leads, it proved to be an invaluable platform for reconnecting with industry peers and reigniting old conversations. GR8 Tech capitalised on this opportunity, finalising discussions with several operators and thus adding three new clients to our growing portfolio. We look forward to the start of this cooperation and delivering results for our client,” said Evgen Belousov, GR8 Tech CEO.
The GR8 success formula
Over the course of three action-packed days, GR8 Tech’s stand drew crowds with its dynamic and engaging setup. Among the highlights was a Formula 1 race car equipped with a cutting-edge VR experience, capturing the essence of GR8 Tech’s ‘top pit crew’ mentality and illustrating the company’s commitment to excellence. This feature proved to be a magnet for visitors, gathering non-stop traffic throughout the course of the event with over 60 participants every day.
Adding to the excitement, the GR8 Quiz was successfully held on the second day of the exhibition, gathering over 100 participants. The quiz concluded with one lucky quick thinker winning tickets to the F1 Dutch Grand Prix 2024.
All this happened against the backdrop of a GR8 exhibition centered around GR8 Tech’s high-performance Sportsbook platform, renowned for its unique margin management capabilities, reliability, and scalability. Denys Parkhomenko, GR8 Tech CPO and the key person behind the GR8 Tech platform shared his impressions from ICE, stating, “Along with other GR8 products, the platform attracted a lot of interest from operators and received excellent feedback after the demos. I’m excited to see that because it affirms GR8 Tech’s direction and strategy in the highly competitive iGaming market landscape.”
GR8 trajectory: New hires and LatAm expansion plans
In a strategic move to broaden its global footprint, GR8 Tech is to expand its presence in the Latin American region. This initiative was highlighted by the introduction of Thomas Carvalhaes, a known Brazilian iGaming executive with over 12 years of experience, who has joined GR8 Tech as a Senior Business Development Manager. Carvalhaes’ expertise in the LatAm iGaming landscape is expected to play a pivotal role in the company’s growth strategy.
“Thomas will lead GR8 Tech’s expansion into LatAm, an incredibly interesting region for us considering its explosive growth, bolstered by strong mobile Internet usage that feeds a high demand for streaming and esports along with traditional sports. With our deep market experience and a compelling product lineup, including our versatile high-performance GR8 Sportsbook tailored to local tastes and a robust casino offering for business monetisation, we are ready to offer operators in the region—and globally—reliable, predictable, and profitable solutions, fostering success in our lifetime partnerships,” highlighted Yevhen Krazhan, Head of Global Sales at GR8 Tech.
Looking ahead, GR8 Tech is set to delve deeper into the Latin American market with its participation in the upcoming SBC Summit Rio from March 5-7, 2024. Thomas Carvalhaes will take the stage as both a speaker and a moderator, engaging in discussions on Affiliate Leaders and Localised Marketing Approaches. The team aims to leverage these opportunities to gain insights into local trends and challenges, further strengthening their position in the region.
The momentum will continue with GR8 Tech’s presence at SiGMA Americas in April, where the company plans to showcase its products and solutions tailored to meet the specific needs of local operators. With a clear vision for the future and a solid plan in place, GR8 Tech is poised to continue its trajectory of growth and success in the iGaming industry.
This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies boost their digital presence and strengthen the thought leadership of their experts. Find out more here.
Add Comment