At SBC Summit Lisbon 2024, the GR8 Tech booth buzzed with constant activity, as hundreds of industry professionals stopped by to explore the firm’s cutting-edge iGaming solutions.
From live demos to in-depth discussions of specific cases, visitors saw firsthand how GR8 Tech’s technology empowers operators to elevate their businesses. GR8 Tech’s sales team held over 80 meetings, leading to 20 strong prospects—a result that clearly underscores the effectiveness of the team’s efforts and the strong interest in GR8 Tech’s offerings.
“Over the past year, we refined our offerings for the market and arrived at SBC Lisbon with a clear vision of the value we provide to potential clients. Our focus was evident in the increased number of meetings and leads at our booth. As a result, I believe we are on track to secure numerous new contracts,” said Evgen Belousov, GR8 Tech CEO.
GR8 Tech also got recognition at the SBC Awards, scoring silver as the Best Platform Provider of the Year. It demonstrated the company’s commitment to advancing the iGaming industry with top-of-the-line software solutions and services.
Yevhen Krazhan, CBDO, added: “The strong engagement we saw at SBC 2024 shows our message is resonating. As we establish ourselves as a top provider of the high-performance Sportsbook and iGaming platform, we’re attracting the right audience eager to learn more.”
GR8 Tech emphasises geo-specific innovation and player-focused strategies
At the summit, GR8 Tech highlighted the importance of tailoring solutions to specific market and client needs. During a compelling fireside chat on the SBC Superstage, GR8 Tech CEO Evgen Belousov and Paris Anatolitis, CEO of Moja Group, presented an exclusive case study titled, Getting Geo-Specific in Africa: Tailoring Tech for Success.
The session showcased how GR8 Tech’s geo-specific solutions tackle the challenges of the African market, helping operators like Mojabet acquire and retain players. A standout example was the custom-designed lightweight frontend, which cut Mojabet’s load times from over 10 seconds to 1.5 seconds, boosting user experience and engagement. The discussion also explored how GR8 Tech’s geo-specific solutions helped operators in various regions worldwide, leaving attendees with valuable insights of how tailored technology can drive success in the iGaming industry.
Vlad Andrusenko, GR8 Tech’s Head of Product (Sport), participated in the dynamic panel discussion, Average Joe… The Sportsbook Experience for Recreational Customers.
Andrusenko took a practical, product-focused approach, sharing insights based on real user research conducted on the GR8 Tech platform. He highlighted how sportsbooks are adapting products, risk management, and market pricing to meet the needs of value-conscious customers, emphasising new ways operators are keeping casual bettors engaged through a personalised, user-friendly experience.
Expanding global reach with strategic engagements and upcoming events
Reflecting on the success of SBC Summit Lisbon 2024, GR8 Tech is poised to build on the strong connections established during the event.
Looking ahead, the company is excited to continue engaging with partners and clients while showcasing its flagship GR8 Sportsbook platform at upcoming global events, including SiGMA Europe from November 11-14.
This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies and organisations boost their digital presence and strengthen the thought leadership of their experts. Find out more here.
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