Multimedia

Emerging Europe Talks cross-cultural sales with Kasia Lanucha and Bob Spence

sales culture

Which international sales method should be used when selling software as a service (SaaS) to UK buyers? How to understand the way British buyers do business? What role do language skills and small talk play in the process? 

And how to sell during the Covid-19 pandemic? 

In the latest episode of Emerging Europe Talks, Andrew Wrobel speaks with Kasia Lanucha, a Cambridge University lecturer recognised as a cross-culture thinker and coach, and Bob Spence, the director of international business development for SaaS incubator C4DI @TheDock, who jointly run a series of seminars focused on cross-cultural sales, launched by the UK Department of International Trade. 

The podcast is also available on AppleTuneInGoogleSoundCloudAnchorBreakerPocket CastsOvercast, and Radio Public.

Unlike many news and information platforms, Emerging Europe is free to read, and always will be. There is no paywall here. We are independent, not affiliated with nor representing any political party or business organisation. We want the very best for emerging Europe, nothing more, nothing less. Your support will help us continue to spread the word about this amazing region.

You can contribute here. Thank you.emerging europe support independent journalism