Which international sales method should be used when selling software as a service (SaaS) to UK buyers? How to understand the way British buyers do business? What role do language skills and small talk play in the process?
And how to sell during the Covid-19 pandemic?
In the latest episode of Emerging Europe Talks, Andrew Wrobel speaks with Kasia Lanucha, a Cambridge University lecturer recognised as a cross-culture thinker and coach, and Bob Spence, the director of international business development for SaaS incubator C4DI @TheDock, who jointly run a series of seminars focused on cross-cultural sales, launched by the UK Department of International Trade.
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