The Last Word: Heat turns assumptions into evidence. The firms that wait for normal to return are confusing relief with genuine readiness. I am writing this from London...
Andrew Wrobel
Andrew Wrobel is the chief reinvention officer at Reinvantage.
The Last Word: Before we start deploying AI in schools, perhaps we should learn more about what, exactly, we want to achieve by doing so. The most dangerous phrase in...
The Last Word: The smartest technology acts before a crisis. Prevention is the next frontier of reinvention, changing the timing of action. Prince William did something...
The Last Word: Not every graduate role will disappear. The issue is not the end of the junior career, but the need for firms to redesign it. For years, the first rung of...
The Last Word: Those working on Central and Eastern Europe’s narrative should stop selling what they do, and start selling what they see. Ask a room why the GBS sector...
The Last Word: A brand does not need to become a therapist, a guru or a life coach. In fact, brands should resist the temptation to do so. Somewhere between a running...
The Last Word: AI’s next battle is not the model, but the organisation. From ‘What can the model do?’ to ‘What can the organisation absorb?’ For the past few years...
The Last Word: Leadership alignment, behaviour, and talent matter far more than whether employees are merely experimenting with AI tools. For the past two years, the...
The Last Word: The future belongs to those who fix what they once ignored, and build organisations that deliver innovation when it matters. For nearly two decades...
The Last Word: Leadership today requires courage to reinvent, to reimagine, and to retire assumptions before markets retire them for you. For the better part of the...
The Last Word: We’re not entering the age of artificial intelligence. We’re re-entering the age of energy, this time with better marketing. Europe has spent much of...
The Last Word: Work is no longer about location. Stop wasting time on debating where people work, and start deciding what human work is for. A few weeks ago, I listened...