The Covid-19 pandemic has affected both traditional media and online platforms. It’s not only an unprecedented economic challenge: social distancing disrupts the complete physical media value chain. It rewrites the basic rules of life, including communication, and also accelerates previous issues like privacy, false news, unfair competition, outdated regulation, political advertising, and copyright issues.
What is the future of the media sector? What challenges are traditional and new media outlets facing? What are now the ideal revenue sources? Is there room for new players and start-ups?
Kinga Incze, one of the co-founders and the CEO of Whitereport Global, a UK-based cross-media business intelligence service provider, and of Mediaspace.Global, a global independent professional network for media, marketing, tech, regulation, speaks to Andrew Wrobel about the role of businesses and governments in shaping the future media landscape.
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