Building and managing a global business has never been simple.
It naturally has strategic benefits such as the ability to access new customer markets, new suppliers, and new partners. But it also has challenges like language barriers, cultural differences, political nuances, strategy development and allocating resources can struggle to cope with the increasing diversity of markets, customers, and channels.
Against this backdrop, there is emerging Europe — a region that has achieved notable albeit uneven gains over the last three decades and has been an incubator to thriving, competitive companies, which do not always want to remain in the region once they have acquired international status.
Oleg Krot, managing partner at TECHIIA Holding, a group of companies operating globally in various sectors but still headquartered in Ukraine, speaks with Andrew Wrobel about how he and his business partner have been building an international business for less than a decade.
He shares his challenges and even mistakes and offers tips to those who also dream of going global.
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