Emerging Europe Talks Success and Failure — designing the experience with Genoveva Christova

In 2022, the global hotel sector is expected to hit just over one trillion US dollars, according to IBIS World. The industry might still take time to return to pre-pandemic levels — in 2020 the market declined by 39 per cent and then by another 22 per cent in 2021.

It is estimated that there are 17.5 million hotel rooms across the globe. In the first ten months of 2021, 665 new hotels opened in the United States alone, 21 in New Your City, 21 in Atlanta and 19 in Orlando.

The US is the next destination for Ligna Group, an interior design studio, procurement and project management firm in the hospitality sector, employing 2,500 people in Bulgaria and the United Kingdom with a portfolio of clients representing the leading hotel brands, restaurants and office spaces.

Genoveva Christova, one of the founders and owners (alongside Anelia Kassabova) and managing director of Ligna Group, speaks with Andrew Wrobel about the company’s origins, successes, and challenges, and its further global expansion.

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