How can the countries of emerging Europe turn their perceived appeal into impact on the global stage? Understanding the relationship between perceived investment...
Tag - Brand Finance
By overturning four years of Estonian dominance to become Emerging Europe’s new investment promotion champion, Latvia confirms that it really is no longer the Baltic...
Fourteen emerging Europe countries feature in the latest Nation Brand report, issued by consultancy firm Brand Finance. With the exception of Latvia and Azerbaijan, all...
“Listen first, then sell,” writes Timi Nadela, in her book, Get To The Top: It’s About The Heart Sell, Not The Hard Sell. And bearing in mind her experience as a...
Almost three decades since the fall of communism, emerging Europe brands still do not shine as bright as their western counterparts. The latest Nation Brands report...
