Fourteen emerging Europe countries feature in the latest Nation Brand report, issued by consultancy firm Brand Finance. With the exception of Latvia and Azerbaijan, all...
Tag - Brand Finance
“Listen first, then sell,” writes Timi Nadela, in her book, Get To The Top: It’s About The Heart Sell, Not The Hard Sell. And bearing in mind her experience as a...
Almost three decades since the fall of communism, emerging Europe brands still do not shine as bright as their western counterparts. The latest Nation Brands report...
