Boomerang has announced a groundbreaking partnership with Juventus forward Alisha Lehmann, one of the world’s most popular women’s football stars.
This collaboration marks an important step for Boomerang Sportsbook, enhancing the company’s connection with players and partners while reinforcing its position at the forefront of sports and entertainment around the world, including emerging European countries.
Alisha Lehmann, renowned for her dynamic play and strong engagement with her fans, aligns perfectly with Boomerang Sportsbook’s commitment to innovation and entertainment. Her influence and vibrant approach resonate with Boomerang’s values of openness and enthusiasm. Through this partnership, the company aims to boost its visibility and deliver an even more engaging experience to audiences for fun and win.
“We are delighted to partner with Alisha Lehmann,” said Ivan Kraynov, co-founder of Boomerang. “This partnership is a logical step in our strategy to collaborate with leading European athletes and clubs. In July we announced cooperation with the top European football team – AC Milan, now we are starting a partnership with one of the best women’s football players. Alisha’s commitment to excellence and her dynamic approach is a great fit for our brand’s vision of leading in sports and entertainment.”
Alisha Lehmann expressed her enthusiasm about the collaboration: “Working with Boomerang Sportsbook is an exciting opportunity because they are a sports-oriented brand that embodies energy, fun, and innovation. Boomerang’s approach to combining sports, gaming, and entertainment resonates deeply with me, and I’ll be eager to contribute to delivering positive and exhilarating experiences for customers.”
This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies boost their digital presence and strengthen the thought leadership of their experts. Find out more here.
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