Ask for Georgian Campaign Set to Expand Abroad

.

A year since its launch, a campaign designed to support local businesses by encouraging Georgians to buy local products has been hailed a success by both its initiator, Georgian President Giorgi Margvelashvili, as well as businesses. Companies of all sizes have taken part, seeing the project as a chance to increase awareness of their products and boost sales.

“Of course, the government should encourage and support Georgian products,” said Mr Margvelashvili at the latest exhibition of Georgian products, held in Karvasla. “But I would like to ask all citizens of Georgia to ask for Georgian when they go shopping. In doing so, they reinforce Georgian manufacturing, and help local economies to develop and create new job opportunities.”

A special loyalty card has been developed on which consumers can collect points (known as Georgians), with monthly prizes going to those who accumulate the most. Exhibitions of Georgian products are held across the country.

While many businesses were at first sceptical, a growing number have signed up over the past few months.

“When the project started, there were very few businesses involved,” said Nana Kirimelashvili, a representative of Nagomari, a cooperative which produces organic tea. “Today it’s different. More and more companies want to present and sell their products at the exhibitions. The very best Georgian goods are now part of the project.”

With the continued patronage of the president the Ask for Georgian roadshow will continue to travel the country throughout 2018. Meanwhile the campaign now aims to extend beyond Georgia’s borders in the hope of increasing exports. Within this framework, exhibitions of Georgian products at international fairs are planned, helping to improve consumer recognition and find new business contacts for small and medium-sized manufacturers.

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Slovakia: Growth Continues But Problems Remain

Škoda too Strong for VW Group

MLADA BOLESLAV CZECH REPUBLIC - MAY 30: Skoda Octavia on conveyor line during Doors Open Day at Skoda Auto a.s. factory. Skoda auto celebrated 120 years since its founding on May 30 2015 in Mlada Boleslav.

Euroscepticism in Serbia: An Image Problem?

Moldova Launches New e-Procurement System In Search For Positive Change

Photo team work process, holding contract hand, signs documents. Account managers young crew works with startup project.New idea presentation, analyze marketing reports.Blurred, film effect, horizontal.

Emerging Europe Internet Speeds: Could Do Better

3d rendering internet speed meter close up

CEE Boosted by Positive Tourism Trends Across the Region

cruise ship in Kotor Bay Montenegro. Aerial view panorama. Kotor bay Montenegro.

Skiing in Emerging Europe

gudauri ski georgia

Why Was Zapad-2017 So Important?

russian tank belarus zapad

Latvia Urged Not to Increase Expenditure As Economy Grows

Riga, Latvia - August, 2010: Panorama view from Riga cathedral on old town of Riga, Latvia

Georgia to Develop Rural Fibre-Optic Network

Young man working on his laptop connect to wireless internet in rural area. Internet connection allows people to work anywhere from laptop. Notebook and nature background. Wireless technology concept.

CEE Nation Brands Still Behind Western Counterparts

TALLINN ESTONIA- JUNE 17: View of the modern high rise buildings on border with an old part of the city on June 17 2012 in Tallinn Estonia

Bulgaria’s Bitcoin Mystery

bitcoin bulgaria

Investors in Poland Unfazed By Article 7

Warsaw EBRD annual meeting

Ukraine to Restart Privatisation to Realise Profits

Pricatisation electricity ukraine

The Azerbaijani Laundromat: Why It Matters

azerbaijani money laundering

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