Estonian fashion set for Balkans

Estonian fashion group Baltika is set for major expansion in Slovenia and Croatia through the Slovenian retailer Montecristo.

“Expanding to new markets is a very important step for Estonia’s most successful fashion brand,” said Raivo Videvik, export director at Baltika. The company is already present in the region with a franchise store in Serbia, which was opened last year.

“The aim of the concession agreement we have signed with Montecristo for three seasons is to offer local customers something new and exciting while simultaneously increasing retail sales and hopefully finding new possibilities for franchise sales in the future,” added Mr Videvik.

Baltika Group – headquartered in Tallinn and founded in 1928 – is the owner of five fashion brands: Monton, Mosaic, Baltman, Bastion and Ivo Nikkolo. It now wishes to strongly increase sales on external markets, which is why its aim is to find new cooperation partners and contribute more efficiently to export activity.

Photo: Mosaic