H&M opens first store in Bosnia and Herzegovina

Swedish retail chain H&M has opened its first store in Bosnia and Herzegovina, at Banja Luka’s new Delta Planet shopping mall.

Thousands of customers lined up outside the store before the opening. All received a 20 per cent discount on the total purchase they made on the opening day, while the very first customers also received gift cards.

“We have been waiting for this for a long time and we are glad to see so many H&M fans in Banja Luka,” said H&M country manager for Austria, Slovenia, Croatia, Serbia, Georgia and Bosnia and Herzegovina Claudia Oszwald. “I am very proud to welcome customers to our first store in BiH, where they can find fashion and quality at the best price in a sustainable way. I’m excited to see the reaction to our fashions from of our new fans in BiH.”

The new store spans over 2,500 square meters divided over two floors.