Boomerang Partners, a leading global gaming affiliate programme, has been nominated for Affiliate Programme of the Year in the annual Global Gaming Awards EMEA 2024, following up on the brand’s impressive achievements in 2023.
Back by solid results, Boomerang’s Affiliate Programme approach expanded its affiliate network from 2,200 to over 5,200 traffic partners and extended its brand’s reach to over 70 global locations, including top and emerging markets in Europe: Czechia, Hungary or Poland, in 2023.
This numerical growth was matched with high-quality maintenance, consistently generating over 15,000+ top-tier FTDs monthly and achieving conversion rates of 35 per cent click-to-deposit and up to 70 per cent registration-to-deposit in top markets. In 2023, Boomerang distributed over 50 million euros in transparent payouts to its partners and awarded the most active partners.
“Being shortlisted validates our commitment to our partners’ success through openness to affiliates of all sizes, AI retention tools, and Big data insights, with our transparency, customized promotions above-market commissions, and traffic championships for our partners. Looking ahead to 2024, we aim to grow by 30%, launch 20 new products globally, and welcome more partners, continuing to set the affiliate programs standard in the gaming industry,” said Vitalii Prokofev, CEO of Boomerang Partners.
The Global Gaming Awards EMEA, powered by Gambling Insider and independently adjudicated by 50 С-Suite judges with KPMG oversight, are highly respected in the gaming industry. These awards recognise the industry’s strongest performers and are considered the most trusted.
The winner will be announced at an invite-only ceremony at London’s Hippodrome Casino on February 5, 2024, during ICE week.
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