By cleverly focusing on sectors with a high level of global exposure, such as fintech and film production, the Lithuanian capital Vilnius remains firmly in the sights of...
Tag - City Branding
Emerging Europe locations run increasingly more engaging promotional campaigns and are becoming more adept at creating brands. In recognition, cities like Tallinn...
‘Place branding’ is an odd term. To the uninitiated, it is most likely to be construed as a logo and slogan, an easy identifier. To the cynical, there might also be...
