Swedish home appliance manufacturer Electrolux is investing 100 million euros in its plant in Nyíregyháza, eastern Hungary, in order to increase the competitiveness of its products. At the same time, the company is outsourcing its production of vacuum cleaners and free-standing refrigerators to Jászberény, near Budapest.
“This great investment in our Nyíregyháza plant proves that for the Electrolux Group, Hungary is an important place within the European manufacturing market,” said Sándor Gönczy, managing director of Electrolux Hungary and vice president of Electrolux Europe. “The new investment and the decades of experience and excellence of our Jászberény site provide a strong base and a strong competitive advantage for Electrolux.”
With its latest investment, Electrolux will boost its use of industry 4.0 technology, robots and artificial intelligence, aimed at producing smarter equipment. The automation, however, will leave the company with a surplus of workers.
“The Electrolux Group’s investment opens a new and promising chapter for our domestic operations,” continued Mr Gönczy. “However, we know that reorganisation in Jászberény creates a difficult situation for many of our employees. We are proud of the experience and achievements of our colleagues and we are committed to supporting our relevant staff. And we are working with them to develop a fair and equitable social agreement,” he added.