Realeyes, whose emotion AI-powered products help brands such as Coca-Cola, Expedia and AT&T, maximise the effectiveness of their marketing campaigns, has announced the completion of an 11 million-euro funding round.
The investment is led by current investors Draper Esprit, and NTT DOCOMO Ventures, the VC arm of NTT DOCOMO, Japan’s leading mobile operator. They are joined by Global Brain, the largest VC fund in Japan, plus previous investors Karma Ventures and The Entrepreneurs Fund.
The funding round will be used to drive the company’s expansion into Japan, the third largest advertising market in the world, and develop its technology beyond the marketing sector and into new areas such as smart cities, mental wellbeing and robotics.
CEO Mihkel Jäätma, who co-founded Realeyes with fellow Estonian CPO Martin Salo and Azerbaijani CTO Elnar Hajiyev while studying at Oxford University, said: “This is an incredibly exciting time for Realeyes. Thanks to the unwavering support of our existing investors, Draper Esprit, Karma Ventures and The Entrepreneurs Fund, Realeyes’ solutions will continue to revolutionise the way marketers measure the effectiveness of their global ad campaigns using the speed and scale of AI.”
Photo: Realeyes official Facebook page