The German electronics manufacturer Sennheiser has officially opened a new plant in Brașov, Transylvania.
After commencing the first assembly of products at the plant in November 2018, activity has now ramped up to full operations. The factory is now completely staffed with 116 employees focusing on the assembly of both professional and consumer electronics products.
““It is important to recognise the start of an important relationship between Sennheiser and Brașov,” said Daniel Sennheiser, co-CEO at Sennheiser. “We are already seeing the benefits of the city’s outstanding infrastructure and its industrial and academic resources.”
The establishment of the Brașov plant is part of Sennheiser’s strategy to focus and specialise its four production sites. Production at Sennheiser’s headquarters in Germany focuses on products for the high-end consumer and professional audio markets, including wireless microphones. Sennheiser’s plant in Ireland specialises on acoustic transducers, while wireless microphones for the American market are manufactured by the company’s factory in the United States. The Brașov factory will focus on the manual assembly of professional and consumer electronics products.
“Following the successful phased introduction of manufacturing activity in Brașov, it is great to see this manufacturing base has already become a vital part of Sennheiser’s production strategy,” said Violeta Balint, general manager of the Brașov plant. “In particular, it is an honour to be responsible for creating legendary Sennheiser products such as the HD 25 here in Brașov. I think this is a great source of pride for the team here and a testament to what we have already achieved.”
The Brașov factory will also be responsible for products including the HD 600 headphone series for the audiophile market, as well as professional products including the HD 300 Pro studio monitoring headphones and the new XS Wireless Digital – a wireless microphone series for musicians and videographers.