Slowly, Tech Brand Belarus Emerges


Whisper it, but the business environment in Belarus is blossoming, thanks in part to some business-friendly reforms, the most recent of which is cutting red tape for companies. Despite recent protests against high unemployment rate and low living standards – or perhaps because of them – private companies are gently being encouraged to establish themselves. 

“Every year, Belarus becomes a more comfortable place to do business,” Oleg Khusaenov, CEO at ZubrCapital tells Emerging Europe. “I always tell people that a unique environment has been created in Belarus. The High Tech Park was founded 10 years ago: it gave unique opportunities for the development of technology. Today every schoolchild wants to work in the IT industry and do business,” he comments.

According to the World Bank Doing Business Report, Belarus ranked 38th in 2017, six notches up from in 2016, thanks to its cheap but educated workforce and less competition and corruption than in some neighbouring countries.

“There are two important factors for a small country: high level of education and success stories which give new ideas for new generations, showing that it is possible to achieve success by brains,” Mr Khusaenov adds.

When it comes to education, quality is very high, especially in science and engineering. “We all understand that modern technology trends are possible thanks to people with strong engineering backgrounds. In this regard, investments in the brains of Belarus are successful and prosperous,” he continues.

The parliament of Belarus recently passed a draft law cutting red tape for businesses by reducing the number of fines that can be imposed on firms for violations, and removing most grounds for property confiscation. But the Soviet Union’s ghost is still lurks.

“What can improve the image of Belarus? Success stories. There should be big, groundbreaking projects, which will develop the brand of the country systematically. For example, Estonia positions itself as the ‘electronic state.’ It is this kind of thing which can develop a Brand Belarus abroad, and help us become a centre of modernity,” Mr Khusaenov concludes.


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Belarus is the most creative EEU country

Next Christmas in Belgrade? The EU’s Move into the Western Balkans

Belgrade, Serbia, July 22, 2017.Belgrade cityscape at sunset with national assembly, aerial view

Air Passenger Volumes Reach Record High in the Baltics


Belarus is Bringing Opportunities for European Companies

Great Stone

Beyond Borders: Immigration Within the EU

refugees immigrants

Poland’s Business Constitution Must Be Finalised

Front of finance ministry in Warsaw Poland with a fountain framing the entrance. Could be used for images about Euro currency problems

Baltic States to Launch Combined Capital Market

capital markets

Belarusian Economic Recovery May Downgrade Intended Reforms for Competitiveness

OECD: Tightening Labour Markets Sustain Growth in Emerging Europe

workers, employment

Investors in Poland Unfazed By Article 7

Warsaw EBRD annual meeting

Lech Wałęsa: Hard Options Can Force Nations to Get Down to Work

Romanian Opposition Unites Against ‘Crime Syndicate’ Government

World Bank: Western Balkans Need to Speed Up Growth For Faster Convergence

world bank

Ametek opened a new factory in Subotica

Latvia Urged Not to Increase Expenditure As Economy Grows

Riga, Latvia - August, 2010: Panorama view from Riga cathedral on old town of Riga, Latvia

Moldovan Government Hails Business-Friendly Legal Reforms; NGOs Remain Cool

Chisinau, Republic of Moldova, Eastern Europe, 29th June 2017: view to the Parliament Building in Chisinau, Moldova

CEE Playing Catch Up on R&D Spending

science, r&d

Economic Confidence Rises Across Eurozone

Czech PM Loses Confidence Vote

andrej Babiš

Western Ukraine Could Be an Entry Point into the Country

While the EU Makes Plans for CEE China Makes Investments

Nuclear Security Summit In Washington, 2016

IMF Believes State-Owned Enterprises Must Be Reformed

Image of the banknotes of new Belarusian banknotes five rubles put into circulation July 1 2016

The Shopping Experience Is Set To Go Global in Belarus from 2017 Onwards

Office Space Vacancy is Currently Low but Building Standards Cause Concern

Minsk Belarus - March 23 2017 modern architecture business center Pokrovsky on Pobediteley Avenue editorial

Moldova Launches New e-Procurement System In Search For Positive Change

Photo team work process, holding contract hand, signs documents. Account managers young crew works with startup project.New idea presentation, analyze marketing reports.Blurred, film effect, horizontal.

EU: Consumption Still Driving Growth

Innovation Brings Great Opportunities to the Belarusian Economy

GSA Names Ukraine as UK’s Offshoring Destination of the Year

map of ukraine emerging europe

HTP: Belarus’ Engineers Are Leading a Cool Revolution

Smart, reliable and promising

Georgia Leads Emerging Europe in Ease of Doing Business Report

Emerging Europe Back on Track to Convergence


Romanian President Appoints Country’s First Female PM

viorica dancila prime minister of romania

A New Modern Mall Hopes to Draw Belarusians Back to the Home Market

RRY Capital

Is the CEE Region About to Steal the Outsourcing Crown From India?

Amazing view on the Taj Mahal in sunset light with reflection in water. The Taj Mahal is an ivory-white marble mausoleum on the south bank of the Yamuna river. Agra Uttar Pradesh India.

Emerging Europe and the EBRD host the Outlook on Belarus conference in London

‘No’ To a Monetary Union With Russia

Encouraging SME’s Development Will Help Build Belarusian Economy

Deloitte Upsizes Its Emerging Europe Cyber Intelligence Team

Computer security concept. Virus in program code

Mayor: Armenia And Its Capital Yerevan Offer Safe Investment And Tourism To a Growing World

Double Ratings Agency Boost for Bulgaria

Belarus’ Economy Is Slowly Recovering From Past Declines

Michael: The Last King of Romania

Regional News Outlets: The Real Target of Poland’s New Media Law?

poland media

Revenues Of Bulgarian IT Companies Have Sextupled In the Last Decade

Estcoin: Estonia’s Own Digital Currency?

1 euro coin money (EUR) currency of European Union Estonia over blue background

Not All Quiet on the Eastern Front

Industrial Production Prices in New Increase


Winds of Change for Belarus’ Reinsurance Industry?

Moody’s: CEE Creditworthiness Holding Up

Man's hand holding pen and checking spreadsheet

Slovenia: An Optimistic, Export-Led Economy with First-World Problems

Big cranes in port of Koper in Slovenia

Belarusian Economy on a Diet to Change its Financial Outlook

Romania’s Budget Deficit ‘Should Start Alarm Bells Ringing’

BUCHAREST ROMANIA - June 29 2017: Romanian Prime Minister Mihai Tudose during a swearing-in ceremony at Cotroceni palace in Bucharest capital of Romania June 29 2017.

Towards a resilient Europe, strategies for the future

Investors Eye Opportunities in Emerging European Infrastructure


Czech Republic Raises Interest Rates

czech koruna

Mixed Results for Emerging Europe in New WEF Equality Report


Estonia Proposes Bill of Rights and Responsibilities for Robots

Robotic hand accessing on laptop the virtual world of information. Concept of artificial intelligence and replacement of humans by machines.

Ukraine to Restart Privatisation to Realise Profits

Pricatisation electricity ukraine

Bulgarian PM Sets Out Priorities at EPP Group Debate

Prague Czech Republic - February 15 2016: The Prime Ministers of Bulgaria Boyko Borissov is speaking during a press conference after meeting of The Visegrad Group (V4) in Prague Czech Republic.

Baltics Seek Lockstep With High Tech States

Euro money: Macro view of euro coin and bill. Suitable for financial, monetary, euro or European Union concepts and ideas

The Proof of a Country’s Readiness to Attract Foreign Investors Lies in the Development of the Insurance Market

The Peculiar Growth of Poland

KRAKOW POLAND - JUNE 2017: logo of Galeria Krakowska shopping center.

Emerging Europe Looking Good in Best-Performing Cities Index

Budapest, Hungary. Aerial view of the old city Budapest, Hungary with river and Parliament Building with cloudy blue sky

Serbia Drafts New Competition Law

serbia belgrade flag

Wizz Air in Huge Polish & Ukrainian Expansion

wizz air a320

Belarus and Singapore Share the Same Factors for Economic Success

The Deep Roots of Currency Crises in the Former Soviet Union

Young Well-Paid IT Specialists Are Making Belarus Known Internationally

Slovenia: Emerging Europe’s Hidden Giant

ljubljana slovenia

TV Still a Star for CME

German Multivac invests €15 million near Sofia

Bringing Belarus’ Cultural Past to Life for Belarusians and the World

ArcelorMittal Kryvyi Rih Gets EBRD Boost

Landscape with two mine head frames . Ukraine, Kryvyi Rih, Iron-ore mine Gvardeiskaya. An autumn sunny day with blue sky. Complex for Mining

Lviv Region in Double Logistics Boost

goods train logistics

Polish Shoppers in Hunt for Eggs

eggs in rack

Will the New Five-day Visa-free Regime Encourage More Visitors to Belarus?

Fitch And the World Bank: Economic Growth To Remain Solid Within CEE In 2016

The Country Shows Promise but Needs Some Reforms

Bulgaria’s Bitcoin Mystery

bitcoin bulgaria

Tech Giant Expands Romanian Operations

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