The Luxury Collection, part of Marriott International, has entered the Armenian market with the opening of The Alexander, a Luxury Collection Hotel in the country’s capital, Yerevan. The hotel brings The Luxury Collection’s rare, indigenous and captivating experiences to the capital of Armenia – one of the world’s oldest cities and a noted historical intersection between the East and West. As the country’s first internationally-branded luxury hotel, The Alexander joins a portfolio of more than 100 Luxury Collection hotels around the world. The brand’s new footprint in Yerevan also further cements Marriott International’s strategy to meet the growing demand for experiential luxury in emerging markets.
“Armenia is a destination with a deeply rooted history and rich culture, which has until now remained a mostly unchartered destination for our Global Travelers” said Anthony Ingham, global brand leader, The Luxury Collection. “The Alexander will allow our guests to connect with the fascinating capital city of Yerevan, marked by grand Soviet-era architecture and historic landmarks such as the Matenadaran library, and truly engage in the authentic traditions of Armenia.”
Set in the heart of Armenia’s capital, The Alexander is just a short distance away from the city’s famous Republic Square, and is a brief stroll to numerous landmarks and cultural sights. The hotel reflects the city’s distinctive architecture, cleverly incorporating an 18th century façade at its entrance to hint at the indigenous charms found within. Led by Alexander James Interior Design, the decor draws upon intricate Armenian motifs, alongside contemporary flourishes that bring to life the history and modernity of the destination within the property’s opulent public spaces.The Alexander offers 114 guest rooms and suites, many of which include private balconies. The magnificent Presidential Suite is celebrated as a standout highlight of the property, occupying an entire floor and spanning over 160 square metres. An equally alluring feature is the Alexander Spa by Anne Semonin, providing guests with an inviting haven of wellness experiences and personalized treatments designed to relax, heal and rejuvenate. The hotel also features a state-of-the-art fitness centre, a full-service beauty salon, and the city’s first indoor pool, which boasts breath-taking vistas of the snow-capped peak of Mount Ararat.
Located on the top floor of the hotel, The Alexander offers a special culinary experience with Armenian flair amidst the distinctly glamorous décor at Italiano Ristorante. Under the expert direction of internationally respected culinary professionals, specialities such as smoked local trout celebrate the exotic essence of the destination alongside modern Italian cuisine. The adjacent bar shares jaw-dropping views with perfectly paired cocktails and an impressive wine selection that includes the finest local vintages. The Keys Aficionado’s Private Club, with a sophisticatedly designed bar and wine cellar, is the perfect place for those who value an ambiance of privacy and comfort. Additionally, Gabriel’s Bar and Lounge allows guests to unwind over small bites and refreshments, while the hotel’s elegant Gabriel’s Patisserie offers curated blends of tea and coffee, accompanied by a mouth-watering selection of decadent French and Armenian sweet treats.
Many of Yerevan’s unique attractions are just steps away from the hotel, including the Institute of Ancient Manuscripts, where visitors can discover its repository of ancient documents; the whimsical Seven Fountains; and the National Art Gallery, which is also considered to be the largest art museum in Armenia. Global Explorers seeking enriching cultural experiences will also have exclusive access to the unique services of The Alexander’s expert Concierge team, who will custom-curate personalized excursions to immerse guests in authentic Armenia.
“Shaped by rich traditions, coveted treasures and a storied history, the city of Yerevan truly encapsulates the spirit of The Luxury Collection,” said Jenni Benzaquen, vice president of luxury brands, Europe at Marriott International. “The Alexander will provide sophisticated, independently-minded global explorers and locals alike with an unparalleled level of luxury in this fascinating destination. The unique destination experiences offered by The Luxury Collection, combined with Armenian hospitality, is also the perfect way to introduce our luxury portfolio to the region.”