Crowd-investor SeedBlink seals TDCX partnership to boost post-funding support for start-ups

The nearly 60 start-ups in SeedBlink’s portfolio will now be able to accelerate growth and to improve cost efficiency.

SeedBlink, the Romanian-founded online investment platform that connects investors with technology start-ups, this week announced a collaboration with TDCX, a Singapore-headquartered digital customer experience (CX) solutions provider for technology and blue-chip companies, with the aim of helping its portfolio companies accelerate their sales journey and deliver higher customer satisfaction.

The collaboration with TDCX deepens the support that SeedBlink provides its portfolio companies in the post-investment phase.

By tapping TDCX’s CX expertise, SeedBlink says that start-ups can hope to scale their CX teams more quickly and achieve better performance. This in turn enables the startups to use the capital raised through SeedBlink more effectively.

“When our start-ups succeed, SeedBlink succeeds,” says Andrei Dudoiu, managing partner at SeedBlink. “Our goal is for start-ups to come to SeedBlink and discover real support for scaling and new opportunities beyond capital – with an array of partners who understand their needs and their stage of growth. Partnering with TDCX, a global CX provider, takes us one step further on our journey beyond crowd investing in tech start-ups.”

Start-up challenges

Providing positive customer experiences is crucial for all companies, particularly start-ups that want to solidify their relationship with their customers. Research by PWC has shown that one in three consumers (33 per cent) will walk away from a brand they love after just one bad experience.

SeedBlink’s portfolio of start-ups – which now includes nearly 60 firms – will be able to tap TDCX’s customer experience solutions that span sales and digital marketing, omnichannel customer experience and content moderation.

TDCX is a partner to many of the world’s leading and disruptive brands in sectors such as e-commerce, fintech and technology, providing outsourced solutions in areas including customer service, technical support and inside sales.

According to Daniel Mereuta, country director at TDCX Romania, “We have been helping companies to scale faster and to perform better by delivering exceptional customer experiences. We understand the challenges that start-ups face and are glad to have been able to support these promising enterprises. We are ready to help other start-ups build and strengthen their CX capabilities and our collaboration with SeedBlink will enable us to reach more companies and help them in transforming their CX.”

Crikle, a London-based company developing a simple and remote sales solution for global sales reps, has been using TDCX since late 2021 after raising a seed round of 575,000 euros through SeedBlink.

Diwaker Singh, CEO at Crikle, says that SeedBlink brought the start-up together with TDCX to unlock business growth, expand his team and increase skill sets.

“Working with an experienced outsourced partner results in greater efficiency, lower operating costs, more flexibility, and faster time to market.”

Crowd-investing, not crowd-funding

In an interview with Emerging Europe last year, SeedBlink’s Dudoiu said that the firm was not a crowd-funder, but a crowd-investor.

“Our role is to help develop an ecosystem in Europe that can match what already exists in the US, and it’s twofold. Firstly, it is a way of financing start-ups, helping more companies innovate, encouraging innovation and entrepreneurship, but by also helping to educate investors, by offering tools that can facilitate their own development alongside that of start-ups, it creates a network of know-how and expertise that can only be good for the region’s growth.”

As of May 2022, over 10,700 investors from all over the world have used SeedBlink to back nearly 60 companies with a total of 53.4 million euros.

On June 22, SeedBlink launched a new funding round for Agriniser, the UK-based Bulgarian agritech. The company has developed a digital marketplace for buying and selling grain.

The funds will be used to support the start-up’s expansion plans, with a first goal to enter the Romanian market and acquire key talent.

This new round of funding targets an amount of 500,000 euros and is led by Vitosha Venture Partners.

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