News & Analysis

CEE’s Largest Chinese Trade Fair Opens in Polish Town of Nadarzyn

The China Homelife Show, the largest trade fair of Chinese producers to be held in central and eastern Europe, began on June 6 in the eastern Polish town of Nadarzyn, promising profitable opportunities for importers, buyers and traders.

The Homelife Show is now an annual event; this year hosted over three days with more than 700 Chinese companies from the home improvements field showcasing their wares. The expected visitor count is around 5000 people, with product launches and special offers planned, as well as the potential to develop business contacts and encourage growth in specific projects. The Homelife Show is also running a free translation service on site to support business deals.

The event is organised by Meorient International Exhibition Shanghai, a central facilitator of Chinese business with 22 years’ experience in the Chinese market. The focus this year is on the sectors of textiles and garments, furniture, home appliances, building materials, lighting, and household and gifts. The event not only brings leading businesses together, but also offers visitors the ability to compare varying products, and view demonstrations, the organisers claiming that it will provide “a comprehensive overview of the entire China sourcing process.”

The show is now held annually in 13 countries: Turkey, Poland, Mexico, Egypt, Nigeria, Brazil, Jordan, South Africa, Kazakhstan, Kenya, Dubai, India and Iran.