Lithuania is hoping that a new business partnership and social networking platform will help UK companies to get in touch with Lithuanian exporters.
Lithuania has launched a new business partnership platform to boost export and facilitate international partnerships with UK companies.
The platform, dubbed B2Lithuania, offers profiles of thousands of Lithuanian exporters operating in high-tech engineering, ICT, life sciences, and other sectors.
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According to Rasa Uždavinytė, head of the export department at Enterprise Lithuania, a non-profit entrepreneurship and export development agency established by the Ministry of Economy and Innovation, the interactive platform will operate as a social network for UK companies looking for partners in Lithuania, rather than a conventional database.
“Finding a reliable partner or supplier in the international market might prove challenging. This is especially true during the Covid-19 pandemic when the number of trade missions or exhibitions dropped and most of the available international databases are either paid or limited,” Uždavinytė says.
“Search and filtering tools in B2Lithuania are free, and it takes only 10 minutes to fill out a request form for a product or services and send it to a potential partner. Also, UK companies can register and arrange online business meetings right away on the platform.”
“We have conducted an extensive analysis and found out that there are similar databases all over the world. However, they are more like contact catalogues than a social network. Our platform is both a tool for business contacts and a virtual exhibition,” Uždavinytė adds.
“Besides, B2Lithuania provides information about Lithuanian exporters, and introduces our export potential as well as an overview regarding the merits of Lithuania’s high-tech engineering, ICT, food and beverages, life sciences, and other priority sectors.”
Over 2,600 Lithuanian exporters have already registered on the platform, and the number is expected to double within the next few years. To ensure database reliability, consultants at Enterprise Lithuania check and verify information about each registered company.
Country exports from a bird’s-eye view
The launch of the business matchmaking platform will be accompanied by a communication campaign, which puts a creative spin on Lithuania’s priority export sectors by introducing them from a bird’s-eye view.
“The visuals of the project campaign illustrate business attributes and services from six priority export sectors: furniture manufacturing, IT, food and beverages, life sciences, engineering, and high-tech engineering. The country’s values shine through playful characters, who interact with exporters’ products,” Uždavinytė says.
For instance, Lithuanian entrepreneurial agility and ambitious goals in the high-tech sector are represented in a race between a drone and a superhero.
Likewise, agricultural strength and rapid development are reflected in a new eco-tractor, launched by one of the country’s largest organic food producers.
According to the UK’s Department for International Trade, total trade in goods and services between the UK and Lithuania was 2.1 billion UK pounds in the four quarters to the end of the third quarter of 2021, an increase of 6.6 per cent or 129 million UK pounds from the four quarters to the end of the third quarter of 2020.
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