Business

Ukrainian start-up UATAG offers inexpensive solution to combat global counterfeiting

UATAG, a start-up based in Lviv in Western Ukraine, has developed an effective and inexpensive solution to combat counterfeiting of products and works of art. The solution relies on a physical tag linked to a blockchain ledger.

The tag uses a piece of shattered glass, which is photographed and then added to a blockchain database. It can be accessed with a QR code later for verification purposes. Since the glass never shatters in the same way, each tag is unique, thus preventing anyone from recreating it.

In a 2016 market report, the global research firm Frontier Economics estimated that the worldwide economic value of counterfeiting and piracy could approach 2.3 trillion US dollars by 2022.

UATAG hopes to contribute to changing this.

CEO Taras Rodtsevych founded the company in 2017. He had previously (in 2012) co-founded another Ukrainian company SvitStyle, an online e-commerce site for branded women’s clothing, shoes and accessories based in Lviv.

Mr Rodtsevych came up with the idea for UATAG after his wife had purchased some expensive shoes for a wedding, which later turned out to be counterfeit.

There are various technologies available to combat counterfeiting, including authentication packaging technology and track and trace packaging. UATAG offers a unique solution with two-level authentication that combines both physical and digital aspects. A special tag utilising a shard of broken glass (glass was chosen because it never shatters the same way twice) is linked to a blockchain ledger and data records to easily identify original luxury goods. The user scans a QR code to retrieve the UATAG image from a database to compare the viewed glass pattern with the physical tag. If they match, then the product is original.

Mr Rodtsevych claims each UATAG can cost 10 US cents to produce and will be offered for sale at a price of 50 US cents. It is not yet commercially available but a number of trials are in place, one of which is with the National Museum of History of Ukraine. The UATAG anti-forgery solution will be used by staff to identify the authenticity of museum objects when transported to other institutions, or used in temporary exhibits.

Rodtsevych is very upbeat about the start-up climate in Ukraine and in particular in Lviv. “The start-up climate is growing very rapidly and it’s expanding,” he said. “The number of investors is growing constantly. And, we also have a couple of incubators and accelerators, which are working with startups. One of the most positive things about Ukraine is that we have a huge number of high quality specialists here who can resolve any level of technical difficulties.”

Source: Ukraine Digital News. You can listen to an interview with Taras Rodtsevych here.

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