Made in Emerging Europe: Sweeft Digital, AhoyConnect, Clinscience

Emerging Europe’s start-up scene is thriving: new money is pouring into the market all the time. To keep you up to date with the latest investments, innovations, movers and shakers, each Monday Emerging Europe brings you a handy round-up of the region’s start-ups which closed financing rounds over the previous seven days.

Georgian e-commerce start-up Sweeft Digital acquired by Making Science

Georgian e-commerce and app development company Sweeft Digital has been acquired by the Spanish digital marketing consultancy Making Science.

“With Sweeft Digital, we strengthen our expertise in key areas of e-commerce, payment platforms, and apps that have seen strong growth during the pandemic. Sweeft Digital’s engineering team complements our capabilities in these areas,” says José Antonio Martínez Aguilar, CEO of Making Science.

With the acquisition Making Science plans to capture Sweeft Digital customers in the UK, Italy, Germany and Georgia and adds to its product portfolio a proprietary Digital Wallet (Sweeft Wallet), which has been operating in Georgia since 2017.

Sweeft Digital is a full-stack development and business-building agency, offering a wide range of creative and customised technology solutions. With a dedicated team of professionals, it provides end-to-end mobile solutions, including iOS, Android, frontend, backend, and third-party integration. It also develops any type of web application and has extensive experience in fintech and e-commerce, among other areas.

The AhoyConnect team. Photo: AhoyConnect
Czech AhoyConnect raises 2.5 million euros in seed round

Prague-based AhoyConnect has raised 2.5 million euros in a seed round led by Inovo Venture Partners and KAYA, with participation from pre-seed investor Lighthouse Ventures.

AhoyConnect is a community data intelligence platform that helps businesses increase acquisition, contribution, and engagement.

For companies and brands, community engagement is paramount but according to the CMX 2021 Community Industry report nearly half struggle to measure it.

AhoyConnect can provide those measurements through the metrics layer that quantifies how community opinions impact sales and marketing. With the platform, businesses get a centralised overview of their communities.

The company’s service integrates with platforms such as Discourse, Slack, InSided, Discord, Twitter, and GitHub.

“What used to be a product-led growth is now becoming community-led growth. The problem is that organisations lack the understanding of what happens inside their community and the value it brings to the business,” says CEO and founder Tomas Jasovsky.

“Our platform maximises the value of community data offering visibility and actionable insights to improve customer acquisition, aid in retention, and inform product decisions.”

The Clinscience team. Photo: Clinscience
Polish Clinscience invests in Italian-German EXOM Group

Warsaw-based Clinscience, a CRO (Contact Research Organisation) company and part of the NEUCA Group has signed an investment to acquire 60 per cent of EXOM Group.

EXOM Group combines the strong medical, regulatory and operational expertise of his staff, with the most disruptive digital cloud and mobile solutions to reduce costs and increase quality and performance of clinical trials.

“Being aware of the digital revolution taking place in the Clinical Trials market, we are prioritising investments in technology solutions. Joining forces with EXOM will allow us to continue our long-term strategy of implementing innovation based on digital, real-time data visualisation . We are trying to fundamentally change the approach to the process of conducting Clinical Trials for today’s digital times,” says Tomek Dąbrowski, CEO of Clinscience.

With the merger, Clinscience hopes to significantly accelerate development on the US market.

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