A lack of awareness about a specific location can be a real obstacle to investment, and for the firms already located there, to international growth. Trade missions can...
Tag - Nation Branding
A number of countries are beginning to realise that Belarus does not mean White Russia. In several European language families, principally Germanic, Baltic and Uralic...
Poland has long been a cultural powerhouse. The birthplace of no fewer than six Nobel Literature Prize laureates (most recently Olga Tokarczuk in 2018), the country can...
My role as editor of Emerging Europe requires me to chair or take part in a large number of panel discussions covering a wide range of subjects, from investment and...
Slovakia is the fastest-growing developed country in the world, and is taking conscious steps to ensure its citizens benefit from its economic growth, according to the...
Natural beauty, a great location, a rich cultural heritage and tradition, innovative and creative people, a specific lifestyle, rich gastronomy, amazing water and...
Emerging Europe locations run increasingly more engaging promotional campaigns and are becoming more adept at creating brands. In recognition, cities like Tallinn...
‘Place branding’ is an odd term. To the uninitiated, it is most likely to be construed as a logo and slogan, an easy identifier. To the cynical, there might also be...
